Pre-sale

Maximizing the profits from an estate sale is an exact process which begins far before the start of event. Willow pre-sale services focus on pin-point advertising, optimal pricing, and superior inventory control.

Advertising: Today, every estate sale operator understands the role that the internet plays in creating awareness of an event. Still, most operators lack the knowledge and resources to fully leverage the benefits that e-commerce and social networks provide. Before your next event, reach out to Willow ESS for a free consultation to find out how we can super-charge your attendance, energize your shopper-to-buyer ratio, and drive your first-day sales.

Pricing: The pricing of items in an estate sale is especially critical for three key reasons. Since there is generally no dedicated sales staff to help persuade buying decisions, the prices must be attractive enough to inspire purchases with nearly no shopper interaction. In addition, estate sales cannot utilize loss leaders to maintain an overall margin so every sale matters if you strive to deliver the maximum value to your client. Finally, since operators have little control over the quality or quantity of items are available, the most effective way to create a sense that your company hosts the best events is through the perception of GREAT VALUE. Let Willow help you price your items to move while delivering the maximum return for you and your client.

Inventory control: There is a lot more to inventory control than security cameras and warning signs. Lost revenue due to theft and deception is a huge drag on the profits of an event, particularly when foot traffic is increased, during larger events, and when operators are not keenly familiar with the inventory.  Willow has the technology and expertise to implement solutions that not only reduce loss, but also work hand-in-hand with our post-sale techniques to enable additional revenue. We're very proud of our innovative methods, and we'd love the chance to show off for you-- just a little bit!

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