Delivery

The most important part of every estate sale is THE SHOPPER! Creating an organized environment wherein the shopper feels welcome and excited is the minimum. There is an even greater, more rewarding factor for successful operators to prioritize-- convenience.

Most operators use an advancing discount rate to encourage sales and return shoppers. Often, latter days offer daily discounts ranging from 25% to 75%, and many operators report the opening hours of the last day as the busiest time of the event. That method serves as a great boon to the shopper and is a highly recommended practice, but it does tend to reduce the number of first day sales which are the most rewarding to you and your clients. Willow recommends that along with this method, operators offer 1st-day incentives to balance the number of sales across the entire event.

One of the most effective incentives is NO-COST DELIVERY of large and heavy items like furniture and appliances. These items generally tend to be among the most expensive items at an event, so moving them on the first day is highly preferred for operators and clients. Many shoppers without the means to move large items must bypass buying them, but a smart operator can offer them the convenience of delivery if taken on the first day, and Willow can empower you to do so without negatively impacting your profit! 

This one 1st-day incentive can radically change the profit profile of a given event. When combined with our other methods, operators can truly create the perception among their shoppers that your sales are special events that are not to be missed.  Let us help you elevate your brand while enhancing profits for you and your clients!

CLICK TO CONTACT US TODAY TO SCHEDULE YOUR FREE CONSULTATION!